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The LOGO of any corporate institution worth its name is the manifest symbol of the soul of the institution. It is the cameo representation of the vision, aspiration and hope of the institution.
The symbolism of the LOGO has its focus on the future and dares to hope to endure throughout Time.
This is the pad upon which the LOGO of Adekunle Ajasin University, Akungba-Akoko, Ondo State, Nigeria is launched.
The symbols of the LOGO of the University tell their story in three media: pictures, colours and text.
Observe that the centre of the LOGO is taken up by an open book – a clear reminder that the primary function of the institution relates to opening the book of knowledge to young eager and creative minds.
Rising from the East is a young sun with its brilliant, yellow rays irradiating upon the open book illuminating the knowledge that the institution aspires to open to its protégé.
Sharing centre-stage with the book are the symbols of the economic heritage of the State that produced this vibrant institution. The symbols of cocoa and kolanuts remind the institution that its central purpose is to use its knowledge to enhance the economic potentials of the State. These primary symbols are superimposed on gently lapping waves symbolizing humanity and stating that as long as humanity exists, this purpose stands constant, unchangeable. Represented in a black wavy line is the symbol of bitumen and petroleum – vital aspects of the economy of the State and areas upon which the University must make a credible impact.
Enfolding these primary symbols is a circle of two halves: the top half bearing the name of the University in royal purple while the lower half carries the name of the community that houses the institution – a clear message signifying the symbiotic unity of town and gown in the common agreement that together this highly dignifying purpose will be achieved and achieved in a spirit of love (symbolized by the colour blue) and unity.
Supporting this sphere is a couple of intertwined horsetails symbolizing the cultural heritage of the State. The implication of this is that the mission parameter of the institution includes and is upheld by the mandate to enrich, enhance and showcase the cultural heritage of the State in particular and the Nation’s in general.Last, but by no means least, is the banner bearing the text that spells out the message of the LOGO in unmistakable terms: FOR LEARNING AND SERVICE. Notice: the text is embedded in a rich-soil brown colour ̩signifying the expectation that this mandate is planted in a rich fertile soil in which it will grow and flourish.
Let it be so, O God!